Overview:

In this practical and entertaining guide, Andrew Horn breaks down the science of persuasion into five simple behaviours anyone can master. Drawing on years of experience in leadership and wellbeing training, he unpacks what actually drives customer trust, and how to sell with confidence — not cringe.

Author bio:

Andrew Horn is a writer, wellbeing advocate, and former Hare Krishna monk. A specialist in traditional Indian drama and Sanskrit literature, he has spent decades teaching cross-cultural understanding and spiritual philosophy in workplaces and communities across the UK.

Availability:

Free to use | Available within 24 hours | Images and author bio included

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